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The Essential Resource of the Customer Obsessed


Committed to better understanding the ever-changing customer

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The Essential Resource of the Customer Obsessed


Committed to better understanding the ever-changing customer


Good thing you found us. it's not too late.

The flames of revolution are being sparked by your customers. Are you ready?

In our evolving guide for the Customer Obsessed, you will find articles, case studies, research, videos, interviews, infographics and diagnostic tools to help you integrate Customer Obsessed strategies into your organization and marketing efforts.

This site was created to help marketers, product developers and business strategists understand how to apply data to the social sciences in order to identify actionable insights to guide their companies most important relationships (customer), their most important business decisions (product/service offering) and their most important questions (path to success). 

If you want to be on the winning side of the Customer Revolution, welcome home.


TENTHWAVE SPRING REPORT

by Anna Lai, Rachel Hitzig, and Sarah Schneebaum, March 2016

As the Customer Obsessed Digital Agency®, Tenthwave wanted to take our customer-centric approach with our 2016 Trend Report.  The information in this report should be used to help you identify opportunities in the marketplace that your marketing teams can use to develop things that matter to your customers.  This report identifies and explores the 16 nascent marketing trends that will impact the marketing landscape in the upcoming year.


The next great economic revolution is coming, heralded by one of the simplest, but perhaps most important of questions that can be asked. 

Surprisingly, in a progressively over-informed world, brands struggle to understand their most important customers’ “whats, whens and hows” turning to Big Data to synthesize massive amounts of information into insights that sell a little more product.   

The Customer Revolution is coming and with it the next great leap in understanding people and the things they cannot live without. This revolution will be shepherded by idealists hell bent on changing the way things are done and who ask the only question that really matters...  “Why?”

READ ON


"On The Path To Purchase In 2016"
Why We Buy What We Buy

Our Customer Obsessed network of strategists & analysts from agencies, research firms and management consultancies will deliver the definitive guide to the modern Path to Purchase as informed by one of the most comprehensive global research studies on the topic — just in time for most marketers’ holiday planning exercises. Throughout the end of the year, expect fresh insights, tidbits, and Customer Obsessed analysis "why" we buy what we buy.

In 2016, we plan to extend the Customer Obsessed Research Series to include a deep dive into specific verticals including Financial Services and Retail Marketing. If you would like to get involved in the research or the reports, contact getinvolved@customer-obsessed.com

 

COMPLIMENTARY RESEARCH REPORTS

“Landscape: The Content Marketing Playbook”

by Ryan Skinner, November 2015

Consumers are no longer passive “eyeballs” to be tracked, targeted, and messaged to; they’re now active and critical in how they hunt for, filter, and consume information and entertainment across thousands of channels. As a result, marketers who rely only on push messaging
are struggling to deliver results. Marketers who create valuable content and stories that attract audiences, on the other hand, build valuable relationships with customers and generate positive business outcomes.

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COMPLIMENTARY RESEARCH REPORTS

"Elevate Customer Obsession With A Digital Intelligence Strategic Plan"

by James McCormick, November 2015

Digital intelligence is a modern digital analytics practice that requires an enterprisewide initiative that changes the way customer insights professionals gather, integrate, understand, and apply digital customer data. This report defines a five-component strategic plan to help with this initiative. 

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How Customer Obsessed are You?
Take the Diagnostic to Unlock Your Rank


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Thoughts From the Customer Obsessed


Thoughts From the Customer Obsessed


Conversations Happening Now

From Across the Internet

Recently Found on Twitter


Thinking from Forrester Research

Forrester Research spends a lot of time discussing the idea of being Customer Obsessed and what it means to the future of business.  We think they have a lot of smart things to say and want to share some of that with you.

Feel free to download our complimentary report.


“We’re not competitor obsessed, we’re customer obsessed. 
We start with what the customer needs and we work backwards.”

- Jeff Bezos, Amazon


Discussions For the Customer Obsessed

Case Studies

We have collected these case studies from agencies, research firms and some of our partners. If anything interests you, please comment and join in the conversation. If you have a story to tell, please let us know at getinvolved@customer-obsessed.com


Take No Credit & Make No Claims

The images and ideas in this gallery are from various sources across the Internet.  We take no credit for the content and make no claims to their ownership or even agreeing with them.  We only hope they make you think.

Sharable Content For the Customer Obsessed

Infographics

Follow @Tenthwave on Linkedin, Twitter, or Facebook to find shareable information to help you better understand your customers.


Quotes

Follow @Tenthwave on Linkedin, Twitter, or Facebook to find shareable information to help you better understand your customers.

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Musings


Musings


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News


News


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Contact Us


Contact Us


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