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Digital Transformation

By kinddigital | 2018-02-01 | 0 Comments

Digital Transformation ALANA SCHWAMBERGER – FEBRUARY 1, 2018 The digital landscape has evolved significantly over the past 10 years and gone from part of your business to the way of doing business. Social and mobile channels have seen the most significant changes. When it comes to reaching customers, marketers need to pay attention to how their […]

Technology & The “Constant Checker”

By kinddigital | 2017-12-13 | 0 Comments

Technology & The “Constant Checker” KATIE MOYNIHAN – DECEMBER 13, 2017 Look around you. How many screens can you see? Did you include the one you’re reading this from? Did you know, we spend more time online each day than we do sleeping? There are both positive and negative effects of digital media. A study by The World Economic […]

What Is The Right Way to Engage with Consumers?

By kinddigital | 2017-11-29 | 0 Comments

The Bigger Role of Influencer Marketing

By kinddigital | 2017-11-22 | 0 Comments

The Bigger Role of Influencer Marketing KATIE MOYNIHAN – NOVEMBER 22, 2017 There has been a lot of speculation before about the ROI of influencer marketing, however now it seems to be the focal point of marketing in 2017. A survey by Schlesinger Associates concluded that around 84% of marketers have at least one influencer […]

An Important Lesson from the Most Famously Failed Ad Campaign of 2017

By kinddigital | 2017-11-15 | 0 Comments

An Important Lesson from the Most Famously Failed Ad Campaign of 2017 ANNA LAI – NOVEMBER 15, 2017 REMEMBER WHEN PEPSI RELEASED AN AD BACK ON APRIL 4TH, ORIGINALLY AIMED AT MAKING PEPSI PRODUCTS RESONATE MORE WITH YOUNG CONSUMERS? Instead, the ad received a huge amount of backlash. Pepsi has been accused of failing to maintain […]

How Digital is Affecting Your Daily Commute

By kinddigital | 2017-11-08 | 0 Comments

How Digital is Affecting Your Daily Commute KATIE MOYNIHAN – NOVEMBER 8, 2017 THERE IS AN UPCOMING DIGITAL TRANSFORMATION OF THE NY TRANSIT SYSTEM. A deal announced last month (Sept. 2017) detailed that 50,000 “cutting edge digital displays” will replace the static ads across the MTA system as per the organization’s contract with Outfront Media. Consumers […]

How can we measure the impact of experiential marketing?

By kinddigital | 2017-11-01 | 0 Comments

How can we measure the impact of experiential marketing? KATIE MOYNIHAN – NOVEMBER 1, 2017 Measuring the ROI of your SEO activity and Pay-Per-Click advertising is relatively easy using Google Analytics. Things are a whole lot different with experiential marketing. SO, HOW DO WE REALLY MEASURE JUST HOW SUCCESSFUL AND IMPACTFUL EXPERIENTIAL MARKETING CAMPAIGNS ARE? Social […]

Digital Transformation

By kinddigital | 2018-02-01

Digital Transformation ALANA SCHWAMBERGER – FEBRUARY 1, 2018 The digital landscape has evolved significantly over the past 10 years and gone from part of your business to the way of doing business. Social and mobile channels have seen the most significant changes. When it comes to reaching customers, marketers need to pay attention to how their […]

Technology & The “Constant Checker”

By kinddigital | 2017-12-13

Technology & The “Constant Checker” KATIE MOYNIHAN – DECEMBER 13, 2017 Look around you. How many screens can you see? Did you include the one you’re reading this from? Did you know, we spend more time online each day than we do sleeping? There are both positive and negative effects of digital media. A study by The World Economic […]

What Is The Right Way to Engage with Consumers?

By kinddigital | 2017-11-29

The Bigger Role of Influencer Marketing

By kinddigital | 2017-11-22

The Bigger Role of Influencer Marketing KATIE MOYNIHAN – NOVEMBER 22, 2017 There has been a lot of speculation before about the ROI of influencer marketing, however now it seems to be the focal point of marketing in 2017. A survey by Schlesinger Associates concluded that around 84% of marketers have at least one influencer […]

An Important Lesson from the Most Famously Failed Ad Campaign of 2017

By kinddigital | 2017-11-15

An Important Lesson from the Most Famously Failed Ad Campaign of 2017 ANNA LAI – NOVEMBER 15, 2017 REMEMBER WHEN PEPSI RELEASED AN AD BACK ON APRIL 4TH, ORIGINALLY AIMED AT MAKING PEPSI PRODUCTS RESONATE MORE WITH YOUNG CONSUMERS? Instead, the ad received a huge amount of backlash. Pepsi has been accused of failing to maintain […]

How Digital is Affecting Your Daily Commute

By kinddigital | 2017-11-08

How Digital is Affecting Your Daily Commute KATIE MOYNIHAN – NOVEMBER 8, 2017 THERE IS AN UPCOMING DIGITAL TRANSFORMATION OF THE NY TRANSIT SYSTEM. A deal announced last month (Sept. 2017) detailed that 50,000 “cutting edge digital displays” will replace the static ads across the MTA system as per the organization’s contract with Outfront Media. Consumers […]

How can we measure the impact of experiential marketing?

By kinddigital | 2017-11-01

How can we measure the impact of experiential marketing? KATIE MOYNIHAN – NOVEMBER 1, 2017 Measuring the ROI of your SEO activity and Pay-Per-Click advertising is relatively easy using Google Analytics. Things are a whole lot different with experiential marketing. SO, HOW DO WE REALLY MEASURE JUST HOW SUCCESSFUL AND IMPACTFUL EXPERIENTIAL MARKETING CAMPAIGNS ARE? Social […]