Over the past year, Instagram has beefed up its ad offerings, spiraling into not just a social platform but a utilitarian marketing tool. With a new button, the platform could slowly turn into a customer service channel.
- The platform has rolled out a “contact” button for businesses, letting customers reach out with any questions
- Customers with a question can tap the button and then are prompted with options to call, text, or email the brand
The Takeaway: As Instagram continues to roll out more business tools you can expect this feature to play a role in the holiday season, with the button perhaps creating a more frictionless experience between consumers and brands.