Archive for November 2017

What Is The Right Way to Engage with Consumers?

What Is The Right Way to Engage with Consumers? KATIE MOYNIHAN – NOVEMBER 29, 2017 Since Facebook is a video-centric platform and Instagram’s user engagement is currently 10 times higher than on Facebook and 54 times higher than on Twitter, brands need to prioritize their social platforms accordingly. A BRAND’S NARRATIVE AND STORYTELLING, IN GENERAL, ARE…

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The Bigger Role of Influencer Marketing

The Bigger Role of Influencer Marketing KATIE MOYNIHAN – NOVEMBER 22, 2017 There has been a lot of speculation before about the ROI of influencer marketing, however now it seems to be the focal point of marketing in 2017. A survey by Schlesinger Associates concluded that around 84% of marketers have at least one influencer…

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How Digital is Affecting Your Daily Commute

How Digital is Affecting Your Daily Commute KATIE MOYNIHAN – NOVEMBER 8, 2017 THERE IS AN UPCOMING DIGITAL TRANSFORMATION OF THE NY TRANSIT SYSTEM. A deal announced last month (Sept. 2017) detailed that 50,000 “cutting edge digital displays” will replace the static ads across the MTA system as per the organization’s contract with Outfront Media. Consumers…

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How can we measure the impact of experiential marketing?

How can we measure the impact of experiential marketing? KATIE MOYNIHAN – NOVEMBER 1, 2017 Measuring the ROI of your SEO activity and Pay-Per-Click advertising is relatively easy using Google Analytics. Things are a whole lot different with experiential marketing. SO, HOW DO WE REALLY MEASURE JUST HOW SUCCESSFUL AND IMPACTFUL EXPERIENTIAL MARKETING CAMPAIGNS ARE? Social…

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