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Digital Transformation

By kinddigital | 2018-02-01 | 0 Comments

Digital Transformation ALANA SCHWAMBERGER – FEBRUARY 1, 2018 The digital landscape has evolved significantly over the past 10 years and gone from part of your business to the way of doing business. Social and mobile channels have seen the most significant changes. When it comes to reaching customers, marketers need to pay attention to how their […]

Consumers as Key Players in Social Intelligence

By Eric Schwamberger | 2018-01-24 | 0 Comments

Consumers as Key Players in Social Intelligence ERIC SCHWAMBERGER – JANUARY 24, 2018   Applying social intelligence to an organization takes discipline and is more than simply integrating the customer into the process.  You have to make them the central and most important player in why you do what you do. Why is it important to […]

Social Listening Vs. Social Intelligence

By Eric Schwamberger | 2018-01-16 | 0 Comments

Social Listening Vs. Social Intelligence ERIC SCHWAMBERGER – JANUARY 16, 2018 What is Social Listening? Social listening is observing and capturing what is being said about you/your brand across the internet.  This is listening to both what people are saying to you and about you. So, what is Social Intelligence? Social intelligence is the thoughtful application […]

Technology & The “Constant Checker”

By kinddigital | 2017-12-13 | 0 Comments

Technology & The “Constant Checker” KATIE MOYNIHAN – DECEMBER 13, 2017 Look around you. How many screens can you see? Did you include the one you’re reading this from? Did you know, we spend more time online each day than we do sleeping? There are both positive and negative effects of digital media. A study by The World Economic […]

What Is The Right Way to Engage with Consumers?

By kinddigital | 2017-11-29 | 0 Comments

The Bigger Role of Influencer Marketing

By kinddigital | 2017-11-22 | 0 Comments

The Bigger Role of Influencer Marketing KATIE MOYNIHAN – NOVEMBER 22, 2017 There has been a lot of speculation before about the ROI of influencer marketing, however now it seems to be the focal point of marketing in 2017. A survey by Schlesinger Associates concluded that around 84% of marketers have at least one influencer […]

An Important Lesson from the Most Famously Failed Ad Campaign of 2017

By kinddigital | 2017-11-15 | 0 Comments

An Important Lesson from the Most Famously Failed Ad Campaign of 2017 ANNA LAI – NOVEMBER 15, 2017 REMEMBER WHEN PEPSI RELEASED AN AD BACK ON APRIL 4TH, ORIGINALLY AIMED AT MAKING PEPSI PRODUCTS RESONATE MORE WITH YOUNG CONSUMERS? Instead, the ad received a huge amount of backlash. Pepsi has been accused of failing to maintain […]

How Digital is Affecting Your Daily Commute

By kinddigital | 2017-11-08 | 0 Comments

How Digital is Affecting Your Daily Commute KATIE MOYNIHAN – NOVEMBER 8, 2017 THERE IS AN UPCOMING DIGITAL TRANSFORMATION OF THE NY TRANSIT SYSTEM. A deal announced last month (Sept. 2017) detailed that 50,000 “cutting edge digital displays” will replace the static ads across the MTA system as per the organization’s contract with Outfront Media. Consumers […]

How can we measure the impact of experiential marketing?

By kinddigital | 2017-11-01 | 0 Comments

How can we measure the impact of experiential marketing? KATIE MOYNIHAN – NOVEMBER 1, 2017 Measuring the ROI of your SEO activity and Pay-Per-Click advertising is relatively easy using Google Analytics. Things are a whole lot different with experiential marketing. SO, HOW DO WE REALLY MEASURE JUST HOW SUCCESSFUL AND IMPACTFUL EXPERIENTIAL MARKETING CAMPAIGNS ARE? Social […]

Making Branded Content For Humans (Part 2)

By Eric Schwamberger | 2017-10-25 | 0 Comments

Making Branded Content For Humans (Part 2)   ERIC SCHWAMBERGER – OCTOBER 25, 2017     In Part 1, we discussed the influences leading to the Customer Revolution and the major shifts in marketing thinking over the past generation concluding with the tendency to misattribute and measure the impact of social content. So, what have we […]

Consumers as Key Players in Social Intelligence

By Eric Schwamberger | 2018-01-24

Consumers as Key Players in Social Intelligence ERIC SCHWAMBERGER – JANUARY 24, 2018   Applying social intelligence to an organization takes discipline and is more than simply integrating the customer into the process.  You have to make them the central and most important player in why you do what you do. Why is it important to […]

Social Listening Vs. Social Intelligence

By Eric Schwamberger | 2018-01-16

Social Listening Vs. Social Intelligence ERIC SCHWAMBERGER – JANUARY 16, 2018 What is Social Listening? Social listening is observing and capturing what is being said about you/your brand across the internet.  This is listening to both what people are saying to you and about you. So, what is Social Intelligence? Social intelligence is the thoughtful application […]

Making Branded Content For Humans (Part 2)

By Eric Schwamberger | 2017-10-25

Making Branded Content For Humans (Part 2)   ERIC SCHWAMBERGER – OCTOBER 25, 2017     In Part 1, we discussed the influences leading to the Customer Revolution and the major shifts in marketing thinking over the past generation concluding with the tendency to misattribute and measure the impact of social content. So, what have we […]

Making Branded Content For Humans (Part 1)

By Eric Schwamberger | 2017-10-18

Making Branded Content For Humans (Part 1) ERIC SCHWAMBERGER – OCTOBER 18, 2017   We’re now in the era that Forrester Research is calling ‘The Age of the Customer’, where companies cannot survive on the dusty marketing tactics that guided them in the past. In just a few lifetimes, we’ve seen the culturally transformative modern agricultural, […]

Social Intelligence, Meet the Social Sciences (Part 2)

By Eric Schwamberger | 2017-10-04

Social Intelligence, Meet the Social Sciences (Part 2) ERIC SCHWAMBERGER – OCTOBER 4, 2017   What do you feel are going to be the biggest changes heading into the future of Social Intelligence and why is that important to brands? Let’s face it, true Social intelligence is relatively new to all marketers and we are just […]

Social Intelligence, More than Listening (Part 1)

By Eric Schwamberger | 2017-09-27

Social Intelligence, More than Listening (Part 1)   ERIC SCHWAMBERGER – SEPTEMBER 27, 2017   I was asked recently by the good folks from Digimind to speak at their Social Intelligence Masterclass at Social Media Week Chicago. I was happy to do this for a couple reasons. First, Digimind is a great company who understands the importance […]

Digital Transformation

By kinddigital | 2018-02-01

Digital Transformation ALANA SCHWAMBERGER – FEBRUARY 1, 2018 The digital landscape has evolved significantly over the past 10 years and gone from part of your business to the way of doing business. Social and mobile channels have seen the most significant changes. When it comes to reaching customers, marketers need to pay attention to how their […]

Technology & The “Constant Checker”

By kinddigital | 2017-12-13

Technology & The “Constant Checker” KATIE MOYNIHAN – DECEMBER 13, 2017 Look around you. How many screens can you see? Did you include the one you’re reading this from? Did you know, we spend more time online each day than we do sleeping? There are both positive and negative effects of digital media. A study by The World Economic […]

What Is The Right Way to Engage with Consumers?

By kinddigital | 2017-11-29

The Bigger Role of Influencer Marketing

By kinddigital | 2017-11-22

The Bigger Role of Influencer Marketing KATIE MOYNIHAN – NOVEMBER 22, 2017 There has been a lot of speculation before about the ROI of influencer marketing, however now it seems to be the focal point of marketing in 2017. A survey by Schlesinger Associates concluded that around 84% of marketers have at least one influencer […]