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Digital Transformation

Digital Transformation FEBRUARY 1, 2018 The digital landscape has evolved significantly over the past 10 years and gone from part of your business to the way of doing business. Social and mobile channels have seen the most significant changes. When it comes to reaching customers, marketers need to pay attention to how their customers are…

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Technology & The “Constant Checker”

Technology & The “Constant Checker” DECEMBER 13, 2017 Look around you. How many screens can you see? Did you include the one you’re reading this from? Did you know, we spend more time online each day than we do sleeping? There are both positive and negative effects of digital media. A study by The World Economic Forum suggests that…

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What Is The Right Way to Engage with Consumers?

What Is The Right Way to Engage with Consumers? NOVEMBER 29, 2017 Since Facebook is a video-centric platform and Instagram’s user engagement is currently 10 times higher than on Facebook and 54 times higher than on Twitter, brands need to prioritize their social platforms accordingly. A BRAND’S NARRATIVE AND STORYTELLING, IN GENERAL, ARE BECOMING MORE…

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The Bigger Role of Influencer Marketing

The Bigger Role of Influencer Marketing NOVEMBER 22, 2017 There has been a lot of speculation before about the ROI of influencer marketing, however now it seems to be the focal point of marketing in 2017. A survey by Schlesinger Associates concluded that around 84% of marketers have at least one influencer marketing campaign planned…

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How Digital is Affecting Your Daily Commute

How Digital is Affecting Your Daily Commute NOVEMBER 8, 2017 THERE IS AN UPCOMING DIGITAL TRANSFORMATION OF THE NY TRANSIT SYSTEM. A deal announced last month (Sept. 2017) detailed that 50,000 “cutting edge digital displays” will replace the static ads across the MTA system as per the organization’s contract with Outfront Media. Consumers are mostly…

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How can we measure the impact of experiential marketing?

How can we measure the impact of experiential marketing? NOVEMBER 1, 2017 Measuring the ROI of your SEO activity and Pay-Per-Click advertising is relatively easy using Google Analytics. Things are a whole lot different with experiential marketing. SO, HOW DO WE REALLY MEASURE JUST HOW SUCCESSFUL AND IMPACTFUL EXPERIENTIAL MARKETING CAMPAIGNS ARE? Social media plays…

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